The social media combat is fast hotting up ahead of the Delhi Assembly Elections with the AAP triggering a spoof-fest with its parody of a cement advert that had featured Boman Irani in which two brothers try to carelessly bring down a wall – in this case, the “Kejri Wall”.
The spoof advert ends with Irani, asking why does this wall not break, and the narrator saying, “Kejri Wall – tutegi Kaise? Sacchi aur imaandari se jo bani hai
The Congress hit back with its own parody of another Irani advertisement for Dulux paints, while the BJP jumped in with its parody version of the same Ambuja advertisement used by the Arvind Kejriwal-led AAP.
The Congress hit back tweaking a Dulux paints advertisement that had featured Irani in which he praises his son in front of his prospective daughter-in-law for being a “double M.A” and speaking with cab drivers in English. But she tells him his house behind him seems “fourth class fail”.
In the parody, Irani is named “BJP” and his “double M.A. son” is “AAP”, while the likely bride represents the people. When the would-be bride says, “Daddy Ji aapka Ghar toh chauthi fail lagta hai the voiceover, with “Kejri Wall” written in the background, says “if there are cracks and fungus in your home, we present Indian National Congress which is two times jumla-proof and two times hypocrisy-proof, meaning double protection.”
It is vital to have a precise social media strategy. AAP social media strategist Ankit Lal told to PTI that 200 volunteers from across the global consist of the core staff working on plenty of social media platforms for creating contents and ideation for the Delhi elections.
The BJP also came with its copy version of the Ambuja ad, naming the two brothers Kejriwal and Kanhaiya Kumar and the wall between them as nationalism.
The two brothers unsuccessfully try to bring down the wall between their houses by using a tree log named “JNU violence” and explosives named “Jamia riot”.
The parody ad ends with Irani asking why does this wall not break, and the narrator says, “Tootegi kaise 130 crore Bharatiya se jo bani hai
BJP also released a spoof of popular TV show ‘AAP ki Adalat’ calling it ‘Paap ki Adalat’ in which a Kejriwal-lookalike is put in the dock and asked questions about the breakdowns of his government to which he replies that he knows only how to protest and not run a government.
